The ultimate book marketing timeline for indie authors. Of course, it comes with some effort, but doing it stepbystep will help you master this challenge. Getting sales from facebook is a long game, so dont to push your product down customers throat. The following is a summary of the comprehensive facebook marketing plan template that i have developed, available for download below. Enjoy peace of mind knowing youve got a successful launch plan in place. In a globally competitive world, having a robust marketing strategy template, is necessary to map out the best way to attain your objectives. All templates are available for free pdf download and available for edit in our platform. Sep 30, 20 to help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan. A marketing strategy roadmap communicates your highlevel marketing plan to important stakeholders across your organization. What if you could know your book will be a success before you launch it. A book marketing plan is the single most valuable tool.
Then use the information that you collect, along with other development tools, to build your marketing strategy. To maximize or perhaps even replace a traditional publicity campaign, you. Download the facebook marketing plan template and visit the facebook ad gallery for tons of facebook inspiration. Book marketing plan template free download excel template.
Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. Just because the pond is bigger, doesnt mean youll get bigger fish. The 9 free email marketing templates you need to execute everything 70. Our marketing plan template and guide gives you a clear process to follow as you develop your marketing plan. Here are a few strategy examples to get you thinking. Amend the unbranded word, excel and powerpoint templates to create a plan for your business or your clients businesses. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. This is a book marketing plan outline that you can use. Amend the unbranded word, excel and powerpoint templates to create a plan for your business or. From the best adaptation of our favorite books on the big screen and on television during the. How to choose, prioritize, plan, and execute projects. The notes tab of each slide contains explanations, summaries, and instructions based on marketing tasks from our microsoft wordbased digital marketing plan workbook to help you through every element of your strategy. Strategy a strategy is your overarching approach to promoting your book. That link is an affiliate link for a free howto e book.
To create your book marketing plan your blueprint transfer the information you record on the. Students can download the ultimate book marketing plan template from rob eagar for free to follow along with this course and help organize a book launch. Ultimate book marketing plan template for authors rob eagar. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Improving the quality of sales starts with better targeting. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Promoting your book takes careful planning so you get the most out of. Now that youve done your research, youre ready to start formulating a marketing strategy for your plan.
The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Sample non fiction book marketing plan template gives a general idea which will guide a book to become a best seller. Book marketing plan template consists of typical readymade tasks. It is useful, for example, when you need to provide a strategic overview of your marketing strategy to executives or advisory boards.
Ricks expertise comes from tirelessly working on new and innovative ways to market his own books and cds with his company and parent company, stress free kids. Millions of books have already been written to this very day. You can also use this template to align the marketing team around a common set of objectives. Its a big picture view that summarizes the thinking behind your efforts. There are two aspects to your book marketing strategy your launch or relaunch, otherwise known as spike marketing, and then what you will put in place for the long term. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. This template gives you a predefined structure of your marketing project. Marketing presentation templates free downloads slidebean. Jun 22, 2017 a welldesigned marketing campaign can position your brand as a certain something in the mind of your customers, generate leads and create customers.
We show you how to easily write a book marketing plan in this step by step guide. Some authors love to create a detailed spreadsheet or project management template that includes all their marketing activities. Book marketing plan the definitive checklist book launch. With this template, you can develop a clear timeline for your brands action plan that you can share easily with your team and clients for the most efficient results. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. Book marketing plan template example the book marketing plan example includes sections such as book description, current market conditions, target readers, goals and strategies. This template is designed to help you set annual strategy and show the success metrics for each goal. Create a book marketing plan that sells books by dana lynn smith. Whats your strategy for getting exposure for your book.
How to build a modern pr plan that works with marketing. You will need to consider each type for your brand or. It helps to understand the seven book marketing plan elements before using your fillin theblanks template on page 5. The list of elements involved in a marketing plan may sound quite comprehensive, but writing a plan doesnt need to be difficult. The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a facebook marketing strategy. Designed for both fiction and nonfiction authors, this template is the most comprehensive and easytouse resource available. How to create a book marketing and publicity campaign.
This marketing strategy roadmap does not include any specific dates. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and seo value. A marketing strategy like this one can be used in conjunction with more granular marketing roadmaps like content calendars or mobile marketing plans. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Mar 18, 2020 set specific, measurable goals and time frames for your marketing activities. This results into an efficient plan that covers all aspects of book marketing.
Clarify marketing language that helps capture reader attention. Marketing strategy and plan template linkedin slideshare. Theres one for every stage of your social marketing journeyfrom planning and creating content, to publishing posts and measuring results. If youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. Your fillintheblanks book marketing plan template is on the next page. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. A welldesigned marketing campaign can position your brand as a certain something in the mind of your customers, generate leads and create customers. To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan. Dec 25, 2018 you construct a book marketing strategy and forge ahead step by step.
Download my ultimate book marketing plan template for authors for free. Aug 08, 2019 this step may require some input from those guiding the highlevel strategy of your business before you get started filling in your marketing plan template. The nonfiction book marketing plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. A gallery of marketing presentation templates created, curated and redesigned by slidebean. You get a customized word document that walks you stepbystep through each part of the book launch process. Jul 14, 20 the biggest challenge lies in marketing the book.
When designing a marketing campaign, its important to ensure that your campaign creative and tactics are tied to strategy and business goals. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. Marketing is an important part of my business because its about reaching readers who might be interested in my books. The full document is 12 pages long and contains approximately 1,900 words that will guide you through the process of developing a professional, thorough, and comprehensive facebook marketing plan. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Facebook still reigns as one of the most widely used online platforms by adults. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. You construct a book marketing strategy and forge ahead step by step. Use this template to capture the key information that you need to develop a thorough marketing strategy. Map out a strategy to reach your target audience, including the messages, channels and tools you will use. Through a wellplanned facebook marketing strategy, you reach your target audience more efficiently. Make sure all of the content is moving people to a buying decision. Youll be one huge step closer to having a successful book. You can cobrand, rebrand, edit, build upon it and even use it commercially.
Download a free book marketing plan outline for indie authors as a part. Set specific, measurable goals and time frames for your marketing activities. Strategic marketing, marketing plan, marketing environment analysis, industry attractiveness and marketing research, connecting with customers, customer satisfaction, dealing with competition, brands and branding, product strategies and consumer adoption process, new product development, pricing, marketing intermediaries. Includes a free marketing plan template for you to download. Check out our marketing budget post for more information about planning your budget, and make sure to download our free marketing budget template while youre there. To become an amazon category bestseller within two months of my book s publication date. How to write a book marketing plan for publishing success. The ultimate marketing campaign plan template qlutch. Web strategy webinars joint ventures jvs upsell continuity phone book an appointment email us connect on social media subscribe to email newsletter marketing funnel email autoresponder webinars facebook live.
How to create the ultimate book marketing plan free. Digital marketing strategy toolkit templates for expert members develop your strategy using our digital marketing toolkit templates to prepare a customised plan. Book marketing plan template a marketing plan is your blueprint for success. This step may require some input from those guiding the highlevel strategy of your business before you get started filling in your marketing plan. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. The methodologies that need to be taken into account are well explained. Now its your time to create facebook marketing strategy for your store. Work on what you know best and use facebook as a source to improve your reach. Sep 05, 2018 the 9 free email marketing templates you need to execute everything 70. May 25, 2015 every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author.
Our powerpoint template has been restructured so you are guided through all 25 tasks that constitute a digital marketing strategy. Book marketing plan template nonfiction writers conference. Powerpoint digital marketing strategy planning template. Free facebook marketing strategy template fb marketing. May 14, 2019 here are nine social media templates to save you a ton of time and effort.
Free book marketing plan outline all freelance writing. Book marketing and promotion provide the most traction for your book, but most selfpublished authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. Dec 10, 2018 rick lite of stress free book marketing, is a seasoned book marketing professional with over years of experience in the industry. On the same day i launched my free kindle promotion, i launched a 12day giveaway on goodreads, and 10 lucky people won a print copy of my book. Students can download the ultimate book marketing plan template from rob.
This template is divided into the following question sections. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Rick lite of stress free book marketing, is a seasoned book marketing professional with over years of experience in the industry. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Use these sample book marketing plan goals to jumpstart your thinking. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. Rick works closely with authors to create custom, robust book marketing programs, and hes. Click here to download hubspots free marketing plan template to get. Writing a book is a good start, but its not enough. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Here are nine social media templates to save you a ton of time and effort. How to create the ultimate book marketing plan free course.