Cirque du soleil introduction founded in 1983 by a group of street performers, cirque du soleil has been in constant evolution since its creation. During this time, children, the traditional patrons of the circus, were more attracted towards television, computers and video games compared to animal acts, clowns and jugglers featured in a circus. Another part of cirque du soleils marketing strategy involves breaking down the shows into their component parts and connecting with audiences from there. Scribd is the worlds largest social reading and publishing site. Blue ocean strategy formulation the strategy canvas. Cirque du soleil is part of a new urban heating network that links its international headquarters ihq to the biomont power plant in the saint. Cirque du soleil the blue ocean strategy 3177 words pages research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr. Cirque du soleil was created in 1984 by a group of young street performers. Cirque s productions have been seen by more than 150 million spectators in more than 300 cities around the world. Eis cirque du soleil nahomi morimura, fabio weiss chaves, rodrigo guillen, tulio marinho, heitor nakayama, alexandre rodrigues 1 beyond blue oceans. Apr 17, 20 blue ocean story bos canvas for cirque du soleil. Bos008 blue ocean strategy institute even a clown can do it.
This boldly decorated, colorful restaurant has received aaas five diamond rating for consecutive years. What made cirque du soleil so successful identify the blue. Conclusion about the bos and cirque du soleil reflection questions at the end the blue ocean strategy. When in united states begin the age where people protested for the animals some circus broke, for this reason cirque du soleil visualized the opportunity to do something new. Chan kim and renee mauborgne cirque du soleil succeeded because it realized that to win in the future, companies must stop competing with each other. Cirque du soleil goodreads meet your next favorite book.
Jul 18, 2015 chan kim, the coauthor of blue ocean strategy believes that you can pursue both differentiation and low cost at the same time when you apply the blue ocean strategy. To ask other readers questions about blue ocean strategy, please sign up. The blue ocean strategy main concepts how to create blue oceans 2. The product and strategy of cirque du soleil essay sample. Making your competition irrelevant with the blue ocean. It is an excellent and important complement to the first case. The cirque du soleil business model making dollars and sense. Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. To understand what cirque du soleil has achieved, imagine a market. Content company profile pest analysis five forces analysis market lifecycle model value chain canvas model strategy 2. Their iconic and impactful books, blue ocean strategy and blue ocean shift, provide a systematic approach to making the competition irrelevant and tools any organisation can use to shift from. To understand what cirque du soleil has achieved, imagine a market universe.
How circque du soleil created superior profits using blue ocean strategy detailed account is required. Cirque du soleil value chain free essays studymode. Chan and renee mauborgne, reconstruct market boundaries. Mission and goal mission to invoke the imagination, to provoke the senses and to evoke the emotions of people around the world. Pdf the influence of blue ocean strategy on organizational. It has carved out a niche that remains unique, universal, and. Cirque du soleil was created in 1984 by a group of street performers. Since its inception, it has travelled around the world exposing the audience to an alternate dimension of reality. The logic at blue ocean strategy is not about technology innovation. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. Cirque du soleil the blue ocean strategy 3177 words. In 1980s, the attractiveness of the circus industry was on a decline.
This book is built on a research of more than 100 years and 30 sectors in. May 16, 2018 cirque du soleils growth strategy on solid footing. Blue ocean strategy focuses on the ability to create new market space where there is. Red oceans represent all the industries in existence today. Cirque du soleil was a game changer and its new model became a huge hit around the world. Cirques productions have been seen by more than 150 million spectators in more than 300 cities around the world.
Cirque du soleil french for circus of the sun had evolved as one of the most famous live spectacles, along with being the most successful stories in the history of the entertainment industry. Mauborgne and kim cite cirque du soleil as a prominent example of blue ocean strategy. They show how and why a blue ocean strategy leads to a market where competition is for a time obsolete. Cirque du soleil circus industry case study blue ocean strategy.
Le cirque strategically priced its tickets against those of the theater, lifting the. Cirque du soleil launched a whole new approach of circus, called new american. This is a business strategy book, more real and less fiction. Cirque du soleil case analysis team 6 linkedin slideshare. How to create uncontested market space and make the competition irrelevant is a persuasive call for schools and businesses to rethink their market strategies. By april 2011, lamarre and cirque du soleil had 19 shows running, including seven in las vegas, one in orlando, and touring productions around the world. In less than twenty years since its creation, cirque du soleil. Cirque du soleil creating a blue ocean by balancing creativity and business focus on cirque was a new entrant in an industry, which was afflicted with falling revenues and profit for a long time. The book says underlying cirque du soleils success was its focus on the demand side rather than the supply side. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was.
Cirque du soleils international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. Cirque du soleil recreates live entertainment case b 0520144999 this case was prepared by matt williamson, insead mba 2000, under the supervision of professors w. In short, cirque du soleil offers the best of both circus and theater and it has eliminated or words. New market space cirque du soleil succeeded because it realized that to win in. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. Tru group inc blue ocean strategy belongs in the dead sea. For example, cirque du soleil had transformed circus performance into sort of a theatre thing, attracting audience who this is a very. Rapidly translate great business stories, plans, strategies, and tactics into reality. Scaling cirque du soleil and the evolution of the business 1 introduction cirque du soleil, or circus of the sun in english, was founded in 1984 by two street performers guy laliberte and daniel gauthier in montreal, quebec.
The product and strategy of cirque du soleil essay example. Starting off as a company of 73 people in 1984, cirque du soleil now employs 5,000 worldwide and entertains millions of viewers yearly. Blending of opera and ballet with circus format while eliminating star performer. This is how cirque du soleil reinvented the circus quartz.
Cirque du soleil the blue ocean strategy term paper. Cirque du soleils growth strategy on solid footing the. Blue oceans seldom result from technological innovation. The on the blue ocean strategy essay 1969 words 8 pages. At its inception in 1984, cirque faced a gauntlet of seemingly insurmountable hurdles. Essay about blue ocean strategy 825 words bartleby. But, contrary to the approach of ocean strategy, should do so by thinking about market environment shifts, how these could impact customer sets, and whether. Pdf blue ocean strategy how to create uncontested market. Founded in 1984 by a group of street performers, cirque has staged dozens of pro ductions seen by some. Research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr.
Management can and should be visionary in formulating strategy. Cirque du solleil strategic management free essay example. Blue ocean strategy focuses on the ability to create new market space where there. Le cirque adds a themed touch to any cirque du soleil centered night out. The second case b, shows how one company, cirque du soleil reconstructed the industry to create a blue ocean. Guy laliberte, ceo of cirque du soleil, set out to reinvent the circus industry. Teaching module lecture slides blue ocean strategy. What made cirque du soleil so successful identify the. It has been epitomized as an example of the socalled blue ocean strategy of business model disruption for new market creation in kim and mauborgne 2005. Their productions have been seen by nearly 40 million people in 90 cities around the world in 2005.
Oct 17, 2010 the logic at blue ocean strategy is not about technology innovation. This is a success that took the flagship circuses ringling bros. By eliminating highcost factors from regular circus animals, etc, cirque du soleil created a blue ocean by innovating from both circus and theater space a differentiation with lowcost strategy. Blue ocean strategy how to create uncontested market. How apple created multiple blue oceans in quick succession. Cirque du soleils growth strategy on solid footing. Cirque du soleil introduction cirque du soleil is a unique and a classy mix of music, dance, and acrobatics that has reached from rags to riches through its live entertainment mesmerising people all over the world. I hope it inspires you to share feedback about some of the blue ocean strategies youve used at your organization.
The company transforms biogas from the landfill site of the saintmichel environmental complex into electricity. Promoting creativity is cirque du soleils business strategy. Over the last 20 years, their value innovation has generated more revenue than the worlds leading circus ringling bros. Compared to ringling brothers and barnum and bailey circus, what factors has cirque du soleil eliminated, reduced, raised and created. Learn why finding and developing blue ocean markets is your organizations best. Analyse cirque du soleils blue ocean strategy and assess the sustainability of the proposed diversification strategy.
The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we. Igniting the creative fire that lives within us all is an entertaining as well as an informative explanation of cirque du soleils magic, with the material for the book created by its former president and coo of the companys creative content. Reviews the video case of cirque du soleil and illustrates cirque du soleil s blue ocean strategic move to create new market space. With the opening of the beatles, elvis and michael jackson, cirque has created a new category a. The book titled blue ocean strategy is not helpful to management dont buy it and if you already have it dump it. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business case. Its blue ocean strategic move challenged the conventions of the circus industry. Cirque du soleil, the private equitybacked entertainment company famed for its contortionists and acrobats, is acquiring musical act the blue man group in a genrebending deal. This is a selfhelpmotivating book that uses a fictitious storyline to present cirque du soleil, at times losing the story of cirque and dedicating a lot of paragraphs to the personal story of the protagonist which is not real. Igniting the creative fire that lives within us all is an entertaining as well as an informative explanation of cirque du soleils magic, with the material for the book created by its former president and coo of the companys creative content division, lyn heward, and written by john u. I am about to tell you a story that still amazes me, cirque du. A video called the evolution of the circus industry is available here at upon request for professors only.
The company was founded by guy laliberte, gilles saintcroix and daniel gauthier with a differentiated offering in. Most blue oceans are created from within, not beyond, the red oceans of existing industries, actual often create blue oceans within their core businesses. Instruction is minimal, being confined to the star of the exercise video or book and. Making your competition irrelevant with the blue ocean strategy. Since 1993, cirque du soleil has produced more than a dozen shows. Blue ocean strategy including examples and pdf download.
This blog article is part of a series on the book blue ocean strategy by w. The insead blue ocean strategy open enrolment programme is based on the groundbreaking work developed by insead professors chan kim and renee mauborgne. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. The company has close to 4,000 employees, including 1,300 artists from more than 50 different countries. To understand what cirque du soleil achieved, imagine a market universe composed of two sorts of oceans. Cirque du soleil the blue ocean strategy term paper warehouse. Feb 28, 2014 moreover, as an example of blue ocean5 strategy, cirque du soleil has established itself as the leader in a previously undefined industry hence, its sustained competitive advantage and.
It is used to plot how the current competitors compete in a market space, what factors they compete on and how your company and the competition scores on each key factor. Each principle is explained and supported by real world examples from such companies as ford, cirque du soleil, dell computers, casella wines, and even the new york city police department. Setting the stage for collaborative creative leadership at. Cirque du soleil shows big brands how to be remarkable. Cirque du soleil factsheet past present 2001 o 100% owned by laliberte bought gautiers half in 1987o founding year 1984 o laliberte refusing to go public,o founded by group of street performers reasoning that it would constrain cirque s creative freedomo montreal based o montreal based had tried witho managed equally by two owners. The way it is presented in this book is not my favorite thing. Blue ocean strategy how to create uncontested market space and make the competition irrelevant boston. Because of its role as a catalyst in bringing talent together, cirque du soleil is able to continually renew itself. Moreover, as an example of blue ocean5 strategy, cirque du soleil has established itself as the leader in a previously undefined industry hence, its sustained competitive advantage and. How cirque du soleil broke out of the circus market and created its own category of entertainment.
Apr 08, 2012 cirque du soleil factsheet past present 2001 o 100% owned by laliberte bought gautiers half in 1987o founding year 1984 o laliberte refusing to go public,o founded by group of street performers reasoning that it would constrain cirques creative freedomo montreal based o montreal based had tried witho managed equally by two owners. Pdf the study deals with the blue ocean strategy bos that offers. The key bos concepts and tools covered are noncustomers, the four actions framework, errc grid and the six paths framework. Cirque du soleil is a major quebec based organisation, specialised in high quality artistic entertainment. Blue ocean strategy how to create uncontested market space.
Examples of blue ocean strategy include cirque du soleil, which created an entirely new entertainment market space by replacing the traditional circus, and iphone, which convinced populations around the world that a touch screen phone was an imperative. This canadian entertainment company began in the 1980s as a bunch. Cirque du soleil s international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. Based on an eponymously titled book, this strategy argues that cutthroat. Chan kim, the coauthor of blue ocean strategy believes that you can pursue both differentiation and low cost at the same time when you apply the blue ocean strategy. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. The product and strategy of cirque du soleil we are not a product company, we are an artistic works company. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Rather than worrying about competitors, cirque du soleil is a model for blue ocean marketing. The group continued to tour the united states until 1992 when it landed a spot at the mirage casino in las vegas. For the last 20 years, cirque du soleil has been described in research as a multidimensional creative powerhouse. The company is now multifaceted and runs social programs that help disadvantaged youth through teaching circus skills that help build selfconfidence as well as personal and social skills.
Along with the exquisite french cuisine, le cirque offers a selection of over 900 international wines. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business case discovered in class. Cirque du soleil traditional circus cirque du soleil and blue ocean strategy 3. Mar 20, 2015 to understand what cirque du soleil achieved, imagine a market universe composed of two sorts of oceans.